Consumers are viewing more video than ever, with increased consumption coming from TV-connected devices, mobile phones, and PCs. Come see how businesses both large and small are creating and distributing quality video content and using it to attract and retain new customers.


9:00am – 9:30 am: Check-in and Networking (light breakfast)

Registration/Light Breakfast

9:30am – 10:15am: How National Marketers are Leveraging Video

Douglas Caballero with Colaborator

10:15am – 10:45am: Applying Video in Local Markets

Dan Hanrahan & Daniel Loyd

10:45am – 11:00am: Q&A & Conclusion


Douglas Caballero

Chief Business Development Officer at Colaborator

Douglas Caballero is Chief Business Development Officer at Colaborator, in Los Angeles. He has 10+ years experience as an executive in cable TV and digital video for numerous publishers, including: SXSW, The CW Network, Current TV, Yahoo!, ABC Family and Mercedes-Benz TV.  Douglas is also a health advocate and board member at the Crohn’s &…

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Dan Hanrahan

Director - Ideabar Austin

As director of Ideabar Austin, Dan manages daily operations and oversees the design, content, video, and account teams. He holds a degree in journalism from E.W. Scripps School of Journalism at Ohio University.

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Daniel Loyd

Video - Ideabar Austin

Daniel is an award-winning filmmaker with more than 20 years of creative collaborations in the TV, film and advertising industries. Favorite projects include work for CNN Originals, Aol Studios, New Line Cinema, Sony Pictures, and others.  He’s led Ideabar’s video expansion, including new work in VR, drone and 360 video. He also loves a good…

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Colaborator is the leading marketplace connecting companies to the best media professionals. They have been a critical component in developing digital video content for national brands like Sephora, Turner Broadcasting, Condé Nast, Live Nation, Rooster Teeth, SXSW, The Chive, and more.

Ideabar is a full-service advertising agency owned by Cox Media Group. It currently manages more than 50 clients located throughout the United States and Canada.

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Waiting for?

JOIN US TUES., SEPT 12, 2017

Statesman Media Conference Center
305 South Congress Ave, Austin, TX 78704


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